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How Technology Can Impact the Way Your Patients Think About Chiropractic

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A Look at How PulStar Can Change the Perception of Chiropractic

As a chiropractor, you’re likely always looking for ways to better serve your patients, educate new patients, and open the doors of your practice as wide as possible to ensure that everyone who needs or wants your services can be served.

But getting patients in the door isn’t always easy. And further, educating patients sometimes isn’t a picnic, either.

So, how can you–a dedicated and determined chiropractor–minimize the learning curve and make your practice more accessible and credible to new and existing patients?

With the right technology.

This, of course, isn’t just the opinion of PulStar (though we certainly hold this opinion, as you might have guessed, based on the technology we design).

The research is there to support it, and that’s exactly what we’re here to share with chiropractors.

Read on to dive into a few notable highlights from recent research illustrating Americans’ perceptions of chiropractic, the perception of technology among patients, and further, how impactful technology like PulStar can make a difference for your practice.

It’s All in the Research: Need-to-Know Perceptions of Chiropractic

To understand technology’s role in chiropractic perception, it’s essential to understand the average impression of chiropractic in the first place.

In a Gallup-Palmer College of Chiropractic Inaugural Report released in 2015, it was found that most Americans viewed chiropractic positively.

In fact, most Americans believed that chiropractic was effective, and about 57% of Americans in the report said they were likely to see a chiropractor for neck or back pain.

Those results were both positive and encouraging–but that wasn’t the end of the findings.

The same study found that nearly one in four adults in the United States strongly agreed or somewhat agreed that chiropractic care was dangerous.

Following that, about one-third said they didn’t know if chiropractic care was dangerous.

And, of course, the uncertainty about the danger of chiropractic rises by about 47% among people who have never visited a chiropractor. 

 What do those results really mean?

At the time of the report, there were nearly 66 million people in the United States who were not seeking chiropractic care.

That’s a much more in-depth look into the American public’s perception of chiropractic. The question now is, what can chiropractors do to get more of those 66 million people who could benefit from chiropractic care into their office?

That’s where technology comes into play.

Technology & Health Go Hand in Hand

For most people in the United States, technology tends to mean certainty, something they can rely on and trust.

Think about it this way. About 97% of people own smartphones, and about 1 in 5 Americans use some sort of smartphone app or fitness tracking device to monitor and evaluate their health.

Technology has become an enormous part of the average American’s healthcare repertoire, slowly but surely being implemented into every facet of how they monitor their overall well-being.


With this in mind, it makes sense that ushering in high-quality, applicable technology could make chiropractic care more approachable, easier to comprehend, and more trustworthy for patients (especially those who might be skeptical of chiropractic care in the first place).

Why doctors of chiropractic Should Incorporate Technology like PulStar

As such, we present the PulStar systems, the go-to solution for chiropractors seeking feasible, effective, and powerful technology for their practice and their patients.

PulStar is a simple yet savvy way to add technology to your practice, no matter where or how you practice. With multiple versions that best fit your clinic and the way you choose to practice, there’s no system that won’t fit your (and your patients’) needs.

But what makes the PulStar such an advantageous tool for your practice? We have a few answers to address that.

PulStar’s Technology Becomes an Extension of Your Skilled Hands

Designed to complement your skills (and never replace them), the impulse head of PulStar is engineered to become an extension of your hand to help you treat patients more effectively than ever.

Equipped with simple and straightforward interface action, you can use our portable design to adjust force settings, save settings, and provide top-quality care. Our impulse head even includes built-in sensors to help you report objective findings from each session.

The data taken from each session is recorded, saved, and easily recovered so you can display your findings to your patients in easy-to-comprehend bar graphs that show their spine’s changes, progress, and pain points.

Reporting Made Easy

One of the reasons technology is so crucial for credibility and trust in healthcare and overall wellness is that it provides accurate, tangible data that patients can see and understand.

PulStar’s systems are designed with reporting in mind, making it simpler than ever for you to record, save, and share your patient’s information. Access analysis from current visits and past visits, and compare and contrast any set of data needed to help explain and educate your patients on their spine health. Help patients understand how they’ve been progressing and show them with real, easy-to-comprehend data why they’ve felt the way they’ve been feeling.

Then, print or share the results via email with PulStar’s HIPPA-compliant system built right into the software.

Education & Understanding Can Encourage More Patient Visits

The same Gallup research we referenced earlier shows that of those who already see a chiropractor, only about 60% of them will see them if they’re already in pain. That means patients are reacting to pain, not preventing it, or opting for regular wellness checks with their chiropractors.

If patients can clearly understand the treatment they’re receiving and see the results in real-time in easy-to-comprehend says; they’re far more likely to schedule regular visits with you to monitor their results and take a vested interest in their spine health.

What does that mean for you? More visits from your current patients without a concerted effort to get them into the office. And, of course, it also means that referrals could become more common.


When patients are able to not just understand their treatment but also explain their results to their friends and family, they’re far more likely to discuss their chiropractic perceptions and refer those close to them to you and your office.

Want to Learn Even More? Watch our Recent Webinar

PulStar: Your Go-To Tool to Enhance Your Patient’s Chiropractic Experience

What do we think you’ll love about PulStar? It never replaces your current technique–it adds a tool to your toolbox to help you better serve current patients and open your doors to more patients, too.

Ready to see how PulStar can work for you and your practice? Reach out to one of our representatives with questions or schedule your own demo today.

Christian Evans

Christian Evans

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