Marketing Strategies for Chiropractic Practice | PulStar

Dr. John Smarch: Three Decades of Transforming Lives with PulStar Technology

Christian Evans — Thu, 13 Mar 2025 21:07:00 +0000

Celebrating 29 years of improving patient outcomes through innovative chiropractic instrumentation

A Pioneer From the Beginning

When Dr. John Smarch invested in his first PulStar system back in 1996, he made a bold move that set the trajectory for his entire career. At $17,500 (equivalent to $35,000 in today’s dollars), it was a significant investment for a young chiropractor fresh out of Sherman College. But Dr. Smarch had a vision that many of his colleagues couldn’t yet see.

“I happened to be at Sherman College at the time they were doing a lot of the research with Dr. Pierce and the PulStar,” Dr. Smarch recalls. “That’s when I first got introduced to it and loved it. I did some grunt work for them and that’s when I really got into it. I knew I needed to have it when I graduated college.”

Being an early adopter wasn’t without challenges. “I took a lot of heat for that from my colleagues,” he admits. But Dr. Smarch’s forward-thinking approach has been vindicated over time. “Most of them now have some sort of instrumentation in their practice,” he notes with a smile.

Evolving With Technology

Since his initial investment in 1996, Dr. Smarch has witnessed and embraced the evolution of the PulStar through multiple generations of hardware and software. Having used nearly every iteration of the system over almost three decades, he appreciates how the technology continues to advance.

“I love going through all of those different changes and seeing what you guys do,” he explains. “It seems like you’re continually making it better, continually listening to what we have to say about it and making those changes.”

Even after nearly 30 years of daily use (approximately 15,000 adjustments annually), Dr. Smarch remains impressed by the system’s capabilities.

“It continues to amaze me every day. Sometimes I’m like ‘oh this is just a computer, it can’t be right,’ and it always is right. It always proves me wrong.”

Patient Engagement and Education

One of the most significant benefits Dr. Smarch has observed is how the visual component of the PulStar enhances patient understanding and engagement.

“Patients love it,” he emphasizes. “They love seeing the screens, they love seeing the results because the results always coincide with the graphs.”

While some patients might initially be skeptical about instrument-based adjustments, expecting the traditional hands-on approach, Dr. Smarch finds that proper explanation and demonstrated results quickly win them over. Even more surprisingly, patients often notice and appreciate the ongoing technological improvements.

“Every once in a while somebody will point out, ‘Hey, that’s different from before,’ and I’m like, ‘Holy cow, you’re actually looking at this, you’re paying attention!’ Some people actually notice that too, which is really cool.”

Practice Consistency and Flexibility

The standardized approach of the PulStar has created valuable consistency in Dr. Smarch’s multi-doctor practice. Working alongside his brother, who also uses the PulStar (though with a slightly more hands-on approach), Dr. Smarch appreciates the seamless patient care they can provide.

“Everything’s written down,” he explains. “You wanted to train each and every one of us to do the same thing, the same way, the exact same way. So if you went to another PulStar doctor, you’re going to get the same exact treatment.”

This consistency allows for better coverage during vacations and more reliable training of associates, creating a more sustainable practice model. Dr. Smarch estimates that 90-95% of his adjustments now utilize the PulStar.

Transforming Lives: A Remarkable Patient Success Story

Perhaps the most powerful testament to Dr. Smarch’s work with the PulStar comes from a patient who experienced life-changing results. A woman in her late 40s came to him following a catastrophic motorcycle accident in 2008, where she had broadsided a van at 65-70 mph.

After being bedridden for a year and then confined to a wheelchair, she began treatment with Dr. Smarch in 2012 as an auto accident case. The circumstances were challenging—she couldn’t even manage stairs to get x-rays, had multiple fractures throughout her body, and, by her own admission, wasn’t in a good place mentally or emotionally.

“What I’m getting at is even without any x-rays, you can still feel safe adjusting somebody like that with a PulStar because you’re not going to hurt them,” Dr. Smarch explains. “Your typical chiropractor, what are you going to do with someone like that? It’s very difficult. You’re not going to lay her on the table and do a side posture move because she’s had multiple fractures in her back. But you can feel really secure and safe with the PulStar because you’re not going to hurt her.”

Through consistent treatment twice weekly over many years, combined with laser therapy and a strong therapeutic relationship, the patient gradually improved. The breakthrough moment came when Dr. Smarch went to her van to help with her wheelchair—and discovered there wasn’t one.

“She was able to get out of her van with a cane and start walking,” he shares with evident emotion. “She’s all over the place now. She still uses her cane for stability, she still comes in twice a week.” Most excitingly, the patient, now approaching 70, has purchased a horse and is preparing to ride again—fulfilling a dream that once seemed impossible.

Looking to the Future

As Dr. Smarch enters his third decade using the PulStar system, he remains enthusiastic about both the technology and its benefits for his longevity in practice. His patients have even noted how the instrumentation makes his work physically sustainable.

“Patients have actually brought that up,” he notes. “They always say, ‘This has got to make it a little bit easier on you, Doc, doesn’t it?’ I said, ‘Yeah, it really does.’ They say, ‘Well, you’re not bending over all the time, you’re not doing this, you’re not doing that.’ It’s odd that sometimes they even see that.”

For nearly 30 years, Dr. Smarch’s practice has demonstrated the power of combining technological innovation with clinical expertise. As the PulStar continues to evolve, so does his ability to transform lives—one precisely measured, computer-assisted adjustment at a time.

If you would like to learn more about the PulStar and how it can help your chiropractic practice, feel free to reach out to us. Our team is passionate about helping you provide your patients with the best possible service, and that starts with helping your practice reach its full potential.

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Using the PulStar Patient Education Report to Promote Your Practice and Gain More Patients

Danielle Evans — Sat, 15 Feb 2025 04:00:00 +0000

One of the most powerful tools available to chiropractors using the PulStar system is the PulStar Patient Education Report. This simple yet highly effective document not only educates patients but also serves as a marketing tool that helps build trust, encourage referrals, and increase patient retention. Here’s how you can leverage this resource to promote your practice and gain more patients:

Educate Patients and Build Trust
Patients often seek chiropractic care because they are experiencing pain, but they may not fully understand the mechanics behind their discomfort. The PulStar Patient Education Report visually presents the spinal stiffness levels before and after treatment, giving patients a clear, objective view of their progress.

1. 1. How to Use It:
    1. Show the patient their initial stiffness reading and compare it with their post-treatment data.
    2. Explain in simple terms how the PulStar system detects spinal restrictions and helps improve mobility.
    3. Reassure them that their care plan is customized based on precise data rather than guesswork.
2. Use It as a Referral Tool
3. Happy, well-informed patients are your best promoters. The PulStar Patient Education Report can serve as a conversation starter when patients share their experience with family and friends.
5. 1. How to Use It:
    1. Encourage patients to take their printout home and share it with others.
    2. Offer an incentive (e.g., a free consultation or discount on their next visit) if they refer a friend who brings in the printout.
    3. Provide a QR code on the printout that links to a patient testimonial page or a short video explaining how PulStar works.
7. Showcase Your Expertise Online
8. The PulStar Patient Education Report is an excellent content piece to enhance your online presence. By showcasing real patient results (with permission), you can establish credibility and attract new patients.
10. 1. How to Use It:
    1. Share anonymized patient progress printouts on your website and social media.
    2. Create a video series explaining different case studies and the results seen with PulStar therapy.
    3. Include a downloadable version of a sample printout on your website with a call-to-action to book an appointment.
12. Strengthen Patient Retention
13. A patient who can see tangible improvements is more likely to commit to ongoing treatment. The PulStar Patient Education Report provides clear evidence of their progress, making it easier to encourage follow-up visits.
15. 1. How to Use It:
    1. Show progress over multiple visits to reinforce the effectiveness of the treatment plan.
    2. Use it to set goals for future sessions, helping patients stay motivated.
    3. Offer periodic reassessments where patients can track their improvement over time.
16. Incorporate It Into Presentations and Workshops
17. Community outreach and education can significantly boost your practice. The PulStar Patient Education Report is a compelling visual aid when speaking at health fairs, workshops, or corporate wellness events.
19. 1. How to Use It:
    1. Use it to demonstrate how objective chiropractic assessments can improve patient care.
    2. Offer free spinal screenings with a printout as part of your event promotions.
    3. Partner with local businesses to conduct wellness seminars where employees receive an assessment and printout.

The PulStar Patient Education Report is more than just a diagnostic tool—it’s an educational resource, a marketing asset, and a patient engagement strategy all in one. By leveraging it effectively, chiropractors can enhance patient trust, encourage word-of-mouth referrals, and build a strong reputation as evidence-based care providers.

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What is the PulStar Patient Education Report?

Danielle Evans — Fri, 14 Feb 2025 16:21:53 +0000

The PulStar Patient Education Report is a simple and easy-to-understand document that helps you see how your chiropractic care is progressing. It’s designed to give you clear insights into your spinal health and treatment benefits.

Why is it important?

1. Visual Progress Tracking: It shows your spinal stiffness levels before and after treatment, making it easy to see improvements.
3. Personalized Care: Your chiropractor uses this report to customize your treatment plan based on real data.
5. Better Understanding: It explains what’s happening with your spine in a way that makes sense, so you feel confident about your care.
7. Encourages Consistency: Seeing progress helps you stay motivated to continue treatment.
9. Share with Others: You can show it to family and friends, helping them understand how chiropractic care works.

Want to learn more? Ask your chiropractor to walk you through your PulStar Patient Education Report at your next visit!

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Scaling Your Chiropractic Practice: How the PulStar Helps You Expand to a Second Clinic or Hire Associates

Danielle Evans — Tue, 14 Jan 2025 16:00:00 +0000

Opening a second clinic or hiring an associate doctor is an exciting milestone for any chiropractor. It signifies the growth of your practice and the opportunity to reach more patients. However, with this expansion come unique challenges: maintaining consistent quality of care, standardizing treatment protocols, and ensuring that new team members align with your practice’s values. Dr. C. Todd Fetter of Spinal Care & Wellness Clinic in Winfield, Alabama, has navigated these challenges and shares how the PulStar system has become an essential tool in his practice.

Ensuring Consistency Across Locations

The PulStar’s computerized system provides extremely reliable and repeatable spinal stiffness and compliance measurements. Whether an experienced chiropractor or a newly hired associate uses it, the PulStar ensures that diagnoses and treatments are consistent across practitioners. Its ability to produce quantitative data eliminates the variability inherent in manual assessments. A 2003 study demonstrated excellent inter-examiner reliability, showing how seasoned and novice users achieved similar results with the PulStar system. This consistency for a chiropractor managing multiple locations means patients in both clinics receive the same high-quality care. The computerized data is stored and easily accessible, allowing you to monitor treatments across locations, track patient progress, and identify patterns that might require attention. Dr. C Todd Fetter notes, “PulStar provides a standardized yet customizable approach to patient care, making it easier to manage multiple locations and ensuring consistent results regardless of the practitioner.”

Streamlining Training for New Chiropractors

Hiring and training new associates can be time-intensive, but the PulStar system makes this process significantly easier. Its intuitive design and visualized spinal analysis mean that new chiropractors can quickly learn to use the system while still adhering to your clinic’s high standards of care. “Sense Technology’s comprehensive training program ensures that our associates not only master the technology but also understand how to integrate it seamlessly into patient care. This has saved us countless hours and elevated the quality of service in our practice.” Explains Dr. Fetter. This streamlined approach ensures that new hires can confidently and accurately assess and treat patients in a shorter time frame.
Attracting Top Talent

The PulStar system doesn’t just benefit patients—it’s also a powerful tool for attracting talented associates. Chiropractors looking to join forward-thinking practices are drawn to the advanced technology the PulStar offers. As Dr. Fetter puts it, “The advanced technology of the PulStar system is a major draw for associates looking to join a forward-thinking practice. It demonstrates that we invest in innovation and support our team with the best tools available.” By incorporating this system into your clinics, you position your practice as a leader in chiropractic care and create an appealing workplace for top-tier professionals.

Expanding Without Compromising Quality

The thought of expanding to a second clinic—or even growing an existing one—can feel overwhelming. However, the PulStar system simplifies the process, allowing chiropractors to focus on what truly matters: building patient relationships and delivering exceptional care. Dr. Fetter shares his experience: “With the PulStar system, opening a new practice or growing an existing one feels far less daunting. Its simplicity and efficiency allow us to focus on building patient relationships and expanding our business rather than worrying about operational hurdles.”
The PulStar is more than just a chiropractic tool—it’s a system designed to bring precision, consistency, and efficiency to your practice. By incorporating it into your clinics, you can ensure the same high standard of care across locations while simplifying the challenges of growth. With the PulStar, your expansion becomes an opportunity to elevate the chiropractic experience for your patients and your team, empowering you to grow confidently and sustainably—just as Dr. Fetter and many others have experienced.

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Consistency in Care Across Clinics: What Patients Can Expect with the PulStar

Danielle Evans — Sun, 12 Jan 2025 15:00:00 +0000

When visiting a chiropractor, the relationship between doctor and patient is built on trust, compassion, and a shared goal of improving health. For patients who find themselves needing care from a different chiropractor, it’s natural to wonder if you will receive the same level of care. This is where the PulStar system shines, offering patients consistency in treatment while still allowing doctors to provide personalized, compassionate care.

Consistent and Reliable Assessments

The PulStar system is a computerized tool for measuring spinal stiffness and mobility. It uses multiple impulse therapy to gently and accurately adjust the spine, generating visual data that helps the doctor and patient track progress. These features ensure that whether you see Doctor A in one clinic or Doctor B in another, the treatment approach and assessment remain consistent. By eliminating the variability of manual assessments, the PulStar ensures that each chiropractor—regardless of their experience level—can offer the same high-quality evaluation and adjustment. Research has shown that the PulStar system achieves excellent inter-examiner reliability, meaning patients can expect repeatable results no matter which clinic or doctor they visit.

Supporting Personalized and Compassionate Care

While the PulStar is a technically advanced tool, it doesn’t replace the human connection between chiropractor and patient. Your chiropractor’s ability to listen, empathize, and tailor a treatment plan to your unique needs remains the cornerstone of your care. The PulStar complements this by acting as a reliable partner to your doctor, helping them make data-driven decisions while freeing them to focus on building a relationship with you. In essence, the PulStar doesn’t replace the doctor’s hands-on expertise and compassion—it enhances their ability to deliver consistent and precise care.
Seamless Transition Between Locations

If you need to visit a chiropractor in a different location, the PulStar makes the transition seamless. You can easily share and review the data from your previous visits, ensuring the new doctor has an up-to-date and accurate understanding of your progress.

The Perfect Blend of Technology and Compassion

At its core, chiropractic care is about helping patients feel their best. The PulStar system ensures this is carried out consistently and precisely, regardless of the clinic or doctor you visit. However, it’s important to remember that technology like the PulStar is only a tool—it’s the compassionate, skilled chiropractor using it who truly makes the difference in your care. When you walk into a clinic equipped with the PulStar, you’re not just getting an adjustment—you’re getting a combination of cutting-edge technology and the human touch that puts your health and well-being first. Whether visiting for the first time or continuing your care at another location, you can trust that the PulStar system ensures the same level of dedication and excellence you expect.

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2024 in Review

Christian Evans — Sun, 15 Dec 2024 05:55:56 +0000

As we close out another year of advancements and innovations, we at Sense Technology would like to extend our deepest gratitude to the PulStar doctors and practitioners who have continually supported our mission. Together, we’ve worked hard to ensure that the PulStar remains at the forefront of Chiropractic technology, enhancing patient care with precision, data-driven insights, and exceptional ease of use.

Throughout 2024, we’ve focused on refining the PulStar software based on invaluable feedback from our community of chiropractors. In doing so, we’ve introduced a number of enhancements designed to streamline workflows, improve patient engagement, and seamlessly integrate with evolving healthcare technologies.

Key Updates and Enhancements:

Expanded Review Button Capability: In response to user feedback, we’ve modified the review functionality to provide a more comprehensive view of patient visits. Now, you can easily review all past patient visits—no longer limited to the current Report of Findings (ROF). This broader perspective supports more informed decision-making, helping you track patient progress over time and refine care strategies.

Neuropathelator Cloud Integration Option: We are proud to add a new preference setting that supports integration with Neuropathelator’s cloud platform. This enhancement makes it simpler than ever to incorporate leading-edge patient education tools directly into your workflow. By offering cloud connectivity, you can share and review complex neurological data with ease, ensuring patients understand their condition and treatment plan on a deeper level.

Intelligent Force Adjustments: To further enhance precision, we introduced changes in how force is applied during adjustments. As the frequency decreases, the PulStar software now intuitively adjusts the force increase, ensuring that every treatment session remains comfortable, consistent, and tailored to each patient’s unique needs. This optimization helps deliver more targeted care while maintaining the gentle feel patients have come to expect.

Double-Click Access to Myofascial and Point Modes: Efficiency and ease of use were central themes this year. A new double-click action now provides quick selection between Myofascial Mode and Point Mode. This shortcut minimizes time spent navigating through menus, allowing you to transition seamlessly between techniques and focus more fully on patient care.

We continually gather feedback from the PulStar community as we chart our path for the coming year. Your insights drive our innovation, prompting us to refine existing tools and introduce new features that support both practitioner productivity and patient well-being.

Thank you

To every PulStar doctor and practitioner who offered feedback, shared success stories, and trusted our platform with their patients—thank you. Your dedication enables us to provide the very best tools to help improve patient outcomes, foster patient satisfaction, and maintain the PulStar’s position as a leader in the field. Here’s to another year of progress, innovation, and shared success!

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Balance Problems? How your PulStar Doctor can help you!

Danielle Evans — Thu, 14 Nov 2024 01:34:15 +0000

Going to your PulStar Chiropractor for balance issues can be highly beneficial. Your chiropractor is trained to address musculoskeletal and nervous system problems that can directly affect your stability. Here’s why PulStar chiropractic care can be an effective solution for improving balance:

Precise Spinal Alignment: Many balance issues are caused by misalignments in the spine that disrupt body-brain communication. The PulStar system uses advanced sensors to measure stiffness and mobility at each vertebra, allowing your chiropractor to pinpoint exactly where adjustments are needed. This precision helps address the misalignments most affecting your balance.

Enhanced Body Awareness: Proprioception, or body awareness, is key to maintaining balance. The PulStar gives your chiropractor real-time feedback on spinal movement and alignment, which enables adjustments that restore normal function. With each adjustment, the system helps improve the body’s sense of position, giving your nervous system the clarity it needs for balance control.

Gentle, Targeted Relief of Muscle Tension: The PulStar applies controlled, gentle impulses to release stiffness and muscle tension around misaligned areas. This helps relax the muscles that might be overcompensating for imbalances, giving you greater range of motion and ease in staying balanced. The PulStar’s non-invasive approach makes it ideal for those who want effective, gentle care.

Non-Invasive, Data-Driven Care: Chiropractic care is a natural, holistic approach to balance, and the PulStar enhances this by providing detailed, objective data. This allows your chiropractor to tailor each session based on your specific needs and track your progress, ensuring the adjustments are working effectively over time.

Improved Coordination and Long-Term Stability: The PulStar system’s ability to track stiffness and alignment changes visually helps both you and your chiropractor see improvements. Regular adjustments with the PulStar provide ongoing support for balance, helping maintain coordination, reduce the risk of falls, and keep you stable in everyday activities.

A recent study published in the British Journal of Sports Medicine outlined the potential importance of balance in determining longevity. The study participants had an average age of 61, and two-thirds were men. At the initial checkup, around 1 in 5 failed to balance on one leg for 10 seconds.

The study found that for those unable to complete the balance test, there was an 84% higher risk of death from any cause. This link remained even when other factors – including age, sex, BMI, and preexisting conditions or health risks such as coronary artery disease, hypertension, obesity, high cholesterol, and diabetes – were taken into account.

By using the PulStar system, your chiropractor can deliver more accurate, targeted, and effective care for balance issues. The combination of chiropractic expertise and PulStar technology ensures a customized approach to restoring balance and stability safely and comfortably.

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PulStar’s Point Mode: Leveraging Effective Adjusting Frequencies for Optimal Spinal Health

Christian Evans — Mon, 14 Oct 2024 20:26:56 +0000

Chiropractic care continues to evolve, with technological advancements enabling more precise, data-driven treatments. Sense Technology, a leader in this innovation, has transformed how chiropractors assess and treat spinal conditions through its use of mechanical impulses. A vital feature of the PulStar system, Point Mode, provides targeted adjustments with precision impulses designed to restore spinal health by reducing stiffness and pain. Here, we’ll explore how the specific frequencies used in PulStar’s Point Mode align with scientific research and why these frequencies—found to be highly effective in spinal adjustments—are a game-changer for chiropractic care.

Understanding Spinal Stiffness: Insights from the Latest Research

A study published in the Journal of Applied Physiology investigated how the spine responds to different frequencies of mechanical stimulation. The researchers found that spinal stiffness decreased significantly when exposed to specific frequencies of mechanical load, with the frequency of 90 Hz showing the most effective results in reducing stiffness and enhancing spinal mobility. This discovery underscores the importance of using targeted frequencies in spinal treatment to promote flexibility and prevent injury.

In chiropractic practice, understanding these responses is essential. Abnormal spinal stiffness can result from conditions like lumbar strain, muscle spasms, and vertebral subluxations, all of which can benefit from the precise application of mechanical impulses at effective frequencies. The PulStar’s Point Mode, which delivers targeted impulses up to 90 Hz, aligns perfectly with this research, offering chiropractors a powerful tool to reduce stiffness and improve patient outcomes.

The PulStar’s Role in Spinal Assessment and Adjusting

The PulStar’s technology measures spinal stiffness by applying controlled mechanical impulses. By assessing tissue compliance at various vertebral levels, the PulStar provides real-time data that helps chiropractors identify areas of the spine with abnormal stiffness. The PulStar then uses multiple impulse therapy to adjust these problem areas, applying low-force mechanical impulses to reduce stiffness and restore mobility.

One of the most powerful aspects of the PulStar system is the Point Mode, which allows chiropractors to deliver precise, focused impulses to specific vertebral segments. This mode is particularly useful for patients with localized spinal disc issues, enabling targeted adjustments that align with the findings of the above study, which demonstrated the effectiveness of mechanical stimulation frequencies at 90 Hz.

What Is the PulStar’s Point Mode?

The Point Mode is designed to deliver precision impulses to specific areas of the spine, using frequencies that have been scientifically proven to reduce spinal stiffness and mitigate the degradation of the intervertebral disc. By isolating individual vertebrae, chiropractors can apply highly focused impulses from 4-90 Hz to adjust areas of abnormal stiffness with maximum efficiency. This frequency range is optimal for improving spinal flexibility and relieving tension, as the Journal of Applied Physiology study shows.

Unlike broader treatment methods, Point Mode allows for micro-targeting of stiff or dysfunctional spinal segments and discs, ensuring that each adjustment is tailored to the patient’s needs. By applying precise mechanical impulses at the most effective frequencies, chiropractors can achieve better outcomes in less time, helping patients recover faster and more thoroughly.

How Does Point Mode Improve Treatment?

The 4-90 Hz frequency range is critical to the success of the PulStar’s Point Mode. Research has demonstrated that this frequency range effectively reduces stiffness by influencing muscle spindle activity and promoting relaxation in the paraspinal muscles. Muscle spindles, which are sensory receptors within muscles, play a crucial role in regulating tension and stiffness. When mechanical impulses at the right frequency are applied, these spindles relax, allowing for improved mobility and reduced pain.

The PulStar’s Point Mode capitalizes on these findings by delivering precise impulses that align with the optimal frequency range for reducing spinal stiffness. The ability to target specific vertebral segments with this level of accuracy ensures that the treatment is both effective and efficient, providing immediate relief to patients suffering from stiffness, pain, or limited mobility.

Benefits for Patients

For patients, the benefits of PulStar’s Point Mode are numerous:

Optimal Frequency: By delivering impulses at the scientifically validated range of 4-90 Hz, Point Mode provides the most effective treatment for mitigating the degradation of the intervertebral disc.
Targeted Adjustment: Point Mode allows chiropractors to focus on specific vertebral segments, ensuring that the adjustment is tailored to the exact areas that need it most.
Non-Invasive: The gentle, precise nature of Point Mode makes it an ideal adjustment option for patients of all ages, including those who may be hesitant about more forceful spinal adjustments.
Immediate Results: The PulStar’s real-time feedback system allows chiropractors to see the effects of the adjustment immediately, enabling them to make changes as needed to optimize outcomes.

The Science Behind PulStar’s Point Mode

The PulStar’s Point Mode is a revolutionary tool in chiropractic care, providing targeted treatment with precision impulses at frequencies proven to reduce spinal stiffness. By aligning with research that highlights the effectiveness of 90 Hz frequencies in reducing stiffness and improving spinal health, Point Mode allows chiropractors to deliver highly effective, non-invasive treatments that result in faster recovery and better patient outcomes.

Whether you’re a chiropractor looking to enhance your practice with the latest technology or a patient seeking effective relief from spinal stiffness, the PulStar’s Point Mode offers an unparalleled solution. The precision and effectiveness of Point Mode, combined with its scientifically supported frequency range, make it an essential tool for achieving optimal spinal health.

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The 179 Deduction – Save on New Purchases

Christian Evans — Tue, 08 Oct 2024 17:20:00 +0000

Doctors of chiropractic strive to guide their patients to the best possible health outcomes. It’s an occupation dedicated to helping others overcome physical challenges and achieve a higher quality of life as a result.

It’s also a business, and the more streamlined a practice is run, the easier the goal of helping people can be achieved. In other words, the more successful your practice, the more patients you can help. That’s why every chiropractic doctor investing in computer-assisted adjustment tools should know about the 179 tax deduction.

What is the 179 Deduction?

Small and mid-size businesses can take advantage of certain tax deductions that allow them to grow and thrive. If you are attempting to expand your chiropractic practice in one way or another—the number of services you offer and patients you can see a day, for example—exploiting these incentives is crucial.

The 179 deduction is one of the most potent tax deductions for chiropractors and small to medium-sized practices. Despite being a powerful tool, only 27% of chiropractors that participated in a recent survey reported previously using the deduction. Of the remaining chiropractors, a whopping 38% were certain that they had never used the deduction.

This is noteworthy because the 179 deduction can play an integral role in growing a practice in a significant way. This IRS tax code allows businesses “to deduct the full purchase price of qualifying equipment and/or software purchased or financed during the tax year.”

If you’re not quite sure what that means or why it matters, you’ll want to read on.

Why the 179 Deduction Matters

Consider the 179 deduction a way to save a substantial amount of money on equipment that is integral to your practice, its success, and its future. While we’re not tax experts, this particular deduction is a stellar way for chiropractors to invest in themselves and in their practice at a discount. It’s basically an incentive from the government to grow your business and improve the economy as a result.

Essentially, the 179 deduction permits you to deduct the entire purchase price of certain equipment from your gross income. The list of qualifying items is pretty long, and they must meet specific criteria. Thankfully, chiropractic tools like the PulStar qualify for this deduction, giving your practice an opportunity to expand and take advantage of this deduction.

We recommend checking out section 179 for yourself and speaking to an expert on the matter. Both resources will help you make an informed decision regarding the 179 deduction and how it can benefit your practice.

To give you an idea of just how effective section 179 can be for chiropractors, consider the following example. If you spend one million dollars on equipment in a given tax year, you can deduct one million of that purchase. You can then take a 100% depreciation. In the end, that one million worth of chiropractic equipment will cost $650,000. That’s a savings of 35%!

NCMIC Financing and the 179 Deduction Specials

Thanks to Section 179 of the tax code, if the equipment is in place by the end of the year, you may be able to deduct the entire cost of the equipment on your 2024 taxes. You could save more in taxes than what you’d pay in loan payments the whole first year!

But, that’s not all. You can take advantage of:

$99 doc fee for a limited time
NO down payment
NO payment for 90 days
NO prepayment penalties
NO wait; credit decisions in as few as 2 hours
NO hard credit inquiry; soft credit check only

Due to the lack of awareness among chiropractors who participated in the survey, education on how chiropractors can invest in themselves and save money with section 179 is essential. That’s why Sense Technology – PulStar is committed to helping you grow your practice by taking full advantage of every break possible, including the 179 deduction.

If you would like to learn more about the 179 deduction and your chiropractic practice, feel free to reach out to us. Our team is passionate about helping you provide your patients with the best possible service, and that starts with helping your practice reach its full potential.

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3 Ways to Capture Sciatica Patients For Chiropractic Treatment

Christian Evans — Wed, 14 Feb 2024 01:54:27 +0000

More than three million cases of sciatica are reported yearly. You probably already see a lot of sciatica patients in a week, but there are so many more patients out there who could be choosing you over other treatment methods and your competitors.

1. Offer something different.

In 2014, 45,200 chiropractors were employed in the U.S., and the profession is growing. To set yourself apart from other chiropractors and get a greater share of the available patients, particularly sciatica patients, you may want to consider offering something that your competition is not.

Patients experiencing sciatica’s terrible pain and discomfort may be reluctant to visit a chiropractor because they perceive manual methods as involving a lot of popping, cracking, and twisting. Sciatica patients may also have difficulty climbing onto a treatment table for manual therapy. PulStar doctors can avoid these problems completely by relying on the gentle pulses of the PulStar device to provide pleasant, computerized treatment, and patients can walk right up to the treatment stand to receive their adjustment.

2. Step up your MD-to-DC referral game.

When a patient first experiences sciatic nerve pain, unless they already have an established relationship with a chiropractor, they are likely to visit their PCP first. The PCP then decides on the course of treatment, which could range from physical therapy to medications to injections, but PCPs could also be sending patients your way if you have established relationships with them.

As you may know, getting into a physician’s referral network is no small task. Check out our Key Links on the right to see what the experts say about earning (and keeping) referrals from other doctors.
The PulStar software makes it easier to build strong relationships with MDs. The computerized system tracks even the slightest adjustment performed on a patient while also tracking a patient’s improvement in the analysis mode. Then, the report generator lets you be transparent and thorough while reporting to an MD about the patient’s progress.

3. Don’t be afraid to own it.

Your competitors are treating sciatica, too, so you need to make sure that you become THE chiropractor to go to for treatment.

Here are some ideas for you to put your sciatic nerve pain expertise in the public eye:

Make sciatica a topic of conversation on your social media outlets. Share or generate your own content on Facebook and Twitter, and consider writing a blog post about your experiences treating the condition.
Collect and publish testimonials from your sciatica patients. Use the testimonials on your website, or use them in a press release to your local news outlets to try to raise awareness of sciatica and chiropractic treatment.
Speak at seminars or hold a class for sciatica patients to help the public understand the condition and the treatment options.

Want to try the PulStar? Click here to find a PulStar chiropractor near you!

The post 3 Ways to Capture Sciatica Patients For Chiropractic Treatment appeared first on The PulStar.

The 179 Deduction – What it is and How to Use it

Christian Evans — Tue, 12 Dec 2023 17:09:00 +0000

What is the 179 Deduction?

If you’re not quite sure what that means or why it matters, you’ll want to read on.

Why the 179 Deduction Matters

The post The 179 Deduction – What it is and How to Use it appeared first on The PulStar.

Herniated Disc Treatment: Top 3 Chiropractic Techniques

Christian Evans — Thu, 12 Oct 2023 14:51:33 +0000

What makes multiple impulse therapy unique—fast, gentle treatment based in science and technology—also makes it an ideal treatment for delicate conditions such as herniated discs.
Like many other musculoskeletal conditions, surgery is a last resort. And while herniated discs can sometimes heal themselves overtime, when a patient is experiencing the pain and extremity discomfort of a herniated disc, its important that Chiropractors have a go-to treatment to help relieve a patient’s pain. Here is what PulStar has to offer, which may not necessarily be available with other treatments:

1. Specific Analysis – The Analysis mode of the PulStar can be used to help indicate the potential location of a herniation when used with other findings such as MRI, whether it be lumbosacral, cervical, or even thoracic and will display the information on the computer screen in a way that is easy for both the Chiropractor and the patient to understand. Then, with gentle impulses of the PulStar, a patient’s spine is free to move to help resolve the symptoms of the herniation.

2. Standing Patient Positioning System – While some patients may not even know that they have a herniated disc, others are in immense pain and discomfort, making it difficult for them to climb up onto a table for treatment. With the PulStar, each of our units can be equipped with a patient treatment stand, which allows a patient to remain upright while receiving multiple impulse therapy. Our latest model even comes with a small display so that patients can watch their treatment as illustrated through the PulStar software.

3. Myofascial & Point Modes – These two very special adjusting modes make the PulStar the perfect instrument for treating herniated discs. Both of these modes use high-speed impulses from 30 – 90 impulses per second to add the movement that the disc needs to allow the healing process to start and the herniated disc to pull back into the joint relieving the pressure on the nerves.

Are herniated discs a common diagnosis at your practice? Click here to try an online screen-share demo today.

Want to try the PulStar? Click here to find a PulStar chiropractor near you!

The post Herniated Disc Treatment: Top 3 Chiropractic Techniques appeared first on The PulStar.

Marketing Strategies for Chiropractic Practice | PulStar

Dr. John Smarch: Three Decades of Transforming Lives with PulStar Technology

A Pioneer From the Beginning

Evolving With Technology

Patient Engagement and Education

Practice Consistency and Flexibility

Transforming Lives: A Remarkable Patient Success Story

Looking to the Future

Using the PulStar Patient Education Report to Promote Your Practice and Gain More Patients

What is the PulStar Patient Education Report?

Why is it important?

Scaling Your Chiropractic Practice: How the PulStar Helps You Expand to a Second Clinic or Hire Associates

Ensuring Consistency Across Locations

Streamlining Training for New Chiropractors

Attracting Top Talent

Expanding Without Compromising Quality

Consistency in Care Across Clinics: What Patients Can Expect with the PulStar

Consistent and Reliable Assessments

Supporting Personalized and Compassionate Care

Seamless Transition Between Locations

The Perfect Blend of Technology and Compassion

2024 in Review

Key Updates and Enhancements:

Thank you

Balance Problems? How your PulStar Doctor can help you!

PulStar’s Point Mode: Leveraging Effective Adjusting Frequencies for Optimal Spinal Health

Understanding Spinal Stiffness: Insights from the Latest Research

The PulStar’s Role in Spinal Assessment and Adjusting

What Is the PulStar’s Point Mode?

How Does Point Mode Improve Treatment?

Benefits for Patients

The Science Behind PulStar’s Point Mode

The 179 Deduction – Save on New Purchases

What is the 179 Deduction?

Why the 179 Deduction Matters

NCMIC Financing and the 179 Deduction Specials

3 Ways to Capture Sciatica Patients For Chiropractic Treatment

1. Offer something different.

2. Step up your MD-to-DC referral game.

3. Don’t be afraid to own it.

The 179 Deduction – What it is and How to Use it

What is the 179 Deduction?

Why the 179 Deduction Matters

Herniated Disc Treatment: Top 3 Chiropractic Techniques