In competitive fields, finding ways to stand out from the crowd is crucial. If you and your business simply blend in with the other options, you are not giving potential clients compelling reasons to choose you over another option.

Chiropractic is an exceptionally competitive field. It seems patients have more practices than ever to choose from, and finding ways to stand out is becoming increasingly difficult. One way is by increasing the services you offer your patients and improving the efficiency of those services. Providing patients with an exceptional experience is essential.

For these reasons, more doctors of chiropractic than ever are investing in instrument adjusting tools, including visualized adjustment products. The chiropractic tools you invest in could be the difference between your practice thriving and fading into obscurity.

Beyond the features the visualized instrument adjusting tools offer lies an equally important consideration—customer service. When purchasing an expensive piece of equipment that will be integral to your work, you want more than machinery and an instruction booklet. You want real, human support to help your practice adapt and grow.

Read on to discover how PulStar differentiates itself from the competition when it comes to customer service. It’s not just a matter of convenience, it’s an integral part of helping you, your practice, and your patients thrive.

Why Customer Service Matters

There are few things more frustrating than being passed around an endless loop of customer service resources only to come away empty-handed. Unfortunately, this is the experience many companies provide their customers with—if they bother at all. It’s a big part of why only a handful of chiropractic instrument companies rise to the top of the industry.

The usual customer service issues matter, of course. If something is wrong with the product, you deserve help diagnosing the issue and finding a solution. Quality customer service goes beyond these basics, however.

Adjusting to new equipment, including learning how to use the features in a streamlined manner to benefit your patients is a key role of customer service. So, too, is unlocking the full marketing potential of your new chiropractic adjusting tools. After all, visualized instrument adjusting is a desirable service in the modern chiropractic world.

Should you encounter issues with your equipment, you can’t close your practice while you figure out the problem. Working with a company that values your time, money, and success is important in such circumstances.

The PulStar Difference

When it comes to customer service, PulStar is in a league of its own. This is a major selling point, as investing in adjustment instruments is no small decision. The numbers, however, speak for themselves.

According to a recent survey, 47% of the chiropractors using PulStar switched from another brand of visually assisted instrument adjuster. A whopping 56% of those who switched cited that customer service was their top reason for changing companies.

The reasons for switching are pretty simple. PulStar provides the best customer service in the visualized instrument adjusting market. Just ask that 56% of doctors!

PulStar dedicates significant time and energy to helping doctors of chiropractic new to its systems adjust and integrate them into their practice seamlessly. It also strives to help every PulStar chiropractor enjoy the full potential of the PulStar product suites, including the services they can offer to patients and getting the word out to current and future clients.

Additionally, PulStar offers an impressive three-year warranty on all hardware, giving you the support and coverage you need to invest with confidence. In the rare instance that your equipment needs repair, there is a no-cost loaner program for the duration of the warranty.

If you want to learn more about the PulStar advantage and how its customer service differentiates it from the competition, feel free to reach out to us. Our team of dedicated professionals is passionate about helping you help your patients. After all, that’s what it’s all about!

The post Enhancing Customer Service in Your Chiropractic Practice appeared first on The PulStar.

The neck is a delicate area, and patients are aware of that fact. Because of this delicate nature and the fear that accompanies pain in this area, people with neck pain are often hesitant to seek or accept treatment. They worry that opting for adjustment could make things worse or even make a temporary situation more permanent.

One of the predominant concerns of neck pain suffers is that therapy, including chiropractic adjustment, can be too rough. This creates a dilemma for a doctor of chiropractic. How can you convince people with neck pain to accept treatment and ensure that treatment is both gentle and effective?

The answer to both questions is PulStar.

Thanks to the tremendous benefits provided by PulStar’s comprehensive visualized instrument adjusting suite, neck pain patients can receive the treatment and relief they need without having to endure scary manual adjustments or even hearing the audible “crack” of release.

What Makes PulStar Special

Manual adjustment is a staple in the chiropractic world, and for good reason. It is effective, proven, and remains an important skill with which every doctor of chiropractic should develop expertise. However, instrument adjusting has revolutionized the precision with which treatment can be executed, benefitting doctors and patients alike.

Not only does PulStar give chiropractors the ability to exert precise force with pinpoint accuracy, thereby increasing the effectiveness of their treatment, but it also reduces the wear and tear on their bodies. Over the course of a career, this reduced reliance on manual adjusting can extend the time a doctor of chiropractic can spend helping patients.

The visualization software included in PulStar’s comprehensive suite of chiropractic tools is another fantastic addition to any chiropractic office. Several of the features are incredibly valuable, including the ability to analyze and see the spine, locate areas of concern, and receive immediate feedback on the effectiveness of treatment.

These advantages, along with a number of others, make PulStar and the multiple impulse therapy (MIT) it facilitates invaluable additions to a doctor of chiropractic’s repertoire.

Treating Neck Pain with PulStar

The visualization software that PulStar provides shows exactly which regions of the spine need to be addressed. This is essential in properly diagnosing and treating neck pain, as it gives precise insight into the problem areas.

Once the problem areas have been identified, PulStar’s adjustment instruments can deliver precise levels of force at exact frequencies to treat them. By utilizing the right settings with the correct adjustment tips, your doctor of chiropractic can provide treatment and relief without audible release or significant neck manipulation.

The ability to gently treat a delicate area means higher levels of patient comfort both physically and emotionally. Practically, this means more effective treatment can be administered without the patient growing nervous or worrying as they might with manual adjustment. No cracking or popping involved!

More specifically, your doctor of chiropractic can use PulStar’s Point Mode, which sweeps from low frequency to high and back, to target the muscles on either side of the neck. There are four spots on each side of the neck that should be treated using this technique. This helps address muscular tightness and release the neck, providing pain relief and increased mobility.

As a doctor of chiropractic, marketing the gentle and effective treatment you can provide neck pain patients can work wonders for your business. Cutting-edge technology and techniques are always marketable, especially when the benefits they provide are instantly noticeable. Patients will appreciate these services and are likely to opt for your practice over a competitor who does not invest in new tools, technology and treatments.

The advantages of using PulStar to treat neck pain are significant for both doctor and patient. If you are looking for the best way to treat neck pain as a doctor of chiropractic or seeking relief for your condition as a patient, PulStar is the answer. With gentler treatment and superior outcomes to alternative methods, PulStar’s reputation as the best-visualized adjustment tool in the chiropractic world is earned and well deserved.

If you have questions about PulStar and how it can be used to treat neck pain, do not hesitate to reach out to our experienced team of experts. From general questions to highly technical inquiries, our team will gladly give you in-depth insights and provide any answers you seek.

The post How PulStar Can Help Neck Pain appeared first on The PulStar.

Because the majority of sciatica cases are caused by disc herniation and the related pressure on the lumbar or sacral nerves, treatment via adjustment is a viable option. This is especially true and effective with the precision manipulation facilitated by PulStar’s comprehensive suite of visualized adjustment instruments.

Cutting-edge technology like PulStar aids in the treatment of sciatica and leads to more positive outcomes for those suffering from the condition. Thanks to these new methods of addressing the symptoms and root causes of sciatica, more doctors of chiropractic are able to offer successful treatment than ever before.

How exactly do PulStar’s revolutionary chiropractic tools assist your doctor of chiropractic in the treatment of sciatica? We’re glad you asked—read on for your guide to treating sciatica with PulStar.

What Makes PulStar the Best Instrument Adjustment Tool?

People place their trust in the hands of the doctor of chiropractic. Whether it is addressing chronic pain or enabling recovery from an injury, doctors of chiropractic excel in giving patients a chance at a healthier, pain-free life. For decades, they have relied on their expertise and their own bodies to manually adjust patients and alleviate pain.

The advent of chiropractic tools, particularly visualized instrument adjusting and multiple impulse therapy (MIT), has helped elevate the services offered by chiropractors to new heights of effectiveness. It allows for the accurate application of precise levels of force exactly where it is needed. This not only aids the patient by more efficiently targeting areas in need of treatment, but also protects the doctor of chiropractic by reducing the stress placed on their body over the course of a career.

PulStar’s comprehensive suite of visualized adjustment instruments also gives an internal view of the spine, giving the chiropractor a more detailed picture of the patient’s health and how to best treat the present problems. This, combined with this amazing precision of MIT, sets both the doctor of chiropractic and their patients up for success.

Using PulStar to Treat Sciatica

Because sciatica is almost always caused by issues in the lower back, specifically disc herniation, professional adjustment of the area can provide relief and even expedite healing. By using the PulStar suite of chiropractic adjustment tools to target the exact areas of concern and receive instant feedback on the success of the treatment, these positive outcomes are even more attainable.

It is vital to provide precise force with pinpoint accuracy when treating sciatica—two things that PulStar is designed to do in a simple, easy to repeat manner. Using the multiple adjustment heads to deliver MIT to the right areas of the spine gives the doctor of chiropractic the ability to execute standard treatment efficiently, then adjust as necessary to optimize the outcome.

Integral to this process of addressing sciatic pain is the PulStar visualization software. Working in harmony with the adjustment tools, PulStar’s visualization software gives you an accurate view of spinal health both before and after treatment. This means instant analysis of a treatment’s effectiveness, patient improvement, and the best path forward for further healing.

The advantages of using PulStar to treat sciatica do not stop there. Thanks to its pinpoint accuracy and surprising gentleness, the patient experience is far more comfortable and enjoyable with PulStar. The visualized instrument adjusting approach all but eliminates the need for twisting and manual manipulation, thereby making patient experiences more pleasant while still providing uncompromising adjustment and superior results.

If you are a doctor of chiropractic looking to take your practice to the next level and offer your patients superior treatment methods, PulStar’s comprehensive suite of visualized adjustment instruments is the best way to do so. If you are a patient suffering from sciatica and seeking relief, be sure to find a doctor of chiropractic that has invested in the most cutting-edge adjusting tools on the market—PulStar. The results are well worth the search.

For more information about PulStar and how it is revolutionizing the chiropractic world, including the treatment of sciatica, feel free to reach out. With our team of knowledgeable experts, your questions, concerns, and curiosities are sure to be satiated with valuable insights and in-depth information, so contact us today.

The post How PulStar Can Help Sciatica appeared first on The PulStar.

The process of consistent improvement requires keeping your finger on the pulse of innovation, learning new skills, and maintaining a standard of excellence within your practice. It is no easy task, but the rewards are great, both in terms of business and individual accomplishment. After all, offering your clients the very best services is the intersection of those things.

One of the most significant recent strides forward in the world of chiropractic is the advent of instrument adjusting, especially that which includes visualization technology. Companies like Sense Technology are bringing these innovations to Doctors of Chiropractic across the globe with tremendous results.

What exactly is visualized instrument adjusting, and how can it revolutionize your chiropractic practice? Read on to find out.

What is Visualized Instrument Adjusting?

The method traditionally used by most Doctors of Chiropractic is manual adjusting. This is what the vast majority of Doctors of Chiropractic are taught and how they spend their careers aiding people. We want to be clear here—there is nothing wrong with manual adjusting, and it certainly has its place in the modern world of chiropractic adjusting.

However, visualized instrument adjusting is the present and the future of chiropractic adjusting. To understand the immense benefits of these incredible tools, you must first know what they are and how they function.

Instrument adjusting is exactly what it sounds like—using instruments rather than your body to perform chiropractic adjustments. These tools are supremely capable and versatile, allowing you to adjust with pinpoint precision, deliver the exact right amount of force, and customize the adjustment to each client’s unique needs. The best adjustment instruments have a myriad of features that facilitate your work, including various impulse rate settings, fine tuning of the force being delivered, and more.

Accompanying these instruments is visualization technology. With the use of computerized palpation, this technology gives you a peek into the state of your patient’s internal health, which is then displayed for you on a screen. From muscular tightness to the alignment of the spine, the insights granted by visualization technology inform your adjusting, give you visual confirmation of progress, and alert you of any areas of potential problems.

Boosting Chiropractic

Your knowledge of human physiology is expansive thanks to years of schooling and an unwavering dedication to excelling in your field of expertise. With visualized instrument adjusting like that offered by the PulStar, you now have the tools to complement your extensive experience, skill, and understanding of adjusting.

Visualized instrument adjusting helps you apply your expertise in a more precise manner. In many ways, it takes the educated guesswork out of adjusting by giving you visual resources and pinpoint accuracy. Both of these tools enhance your ability to provide premier services to your clients, demonstrate the scientific approach Doctors of Chiropractic emphasize, and elevate your practice to new heights.

Not only do these tools improve your service and boost the confidence of your patients, but they also save your body from significant wear and tear. Manual adjusting can break your body down after years of hard labor. This shortens your career and damages your physical health. By using instruments, you can save yourself from these outcomes, giving your career as a Doctor of Chiropractic the longevity it deserves and preserving your body to live a long, fulfilling life.

The Cutting Edge of Innovation

Sense Technology has consistently positioned itself as the leader of invention and development. One recent example of this constant push for improvement is the PulStar’s compatibility with Apple’s new M1 processor.

As the first visualized instrument adjusting platform to take advantage of this incredibly powerful processor that sets benchmarks in graphics and speed, the PulStar has again positioned itself atop the pyramid of innovation as the industry standard.

As John Smarch, Doctor of Chiropractic from Jackson, Mississippi, says, “The new 3D software allows me to easily explain results to the patient and visually demonstrate suggested treatment plans.” He goes on to echo the sentiment of PulStar doctors across the country when he adds, “If you don’t have it, get it. Now.”

Boosting your chiropractic skills is as simple as investing in the right tools. With visualized instrument adjusting, you and your clients can literally see the culmination of your dedication to your passion as a Doctor of Chiropractic.

For more information on how the PulStar can revolutionize your practice for the better, in-depth breakdowns of the specific features the software and tools offer, and other learning resources, simply browse our website at your leisure or reach out to one of our experts.

The post How PulStar is Boosting the Science of Chiropractic appeared first on The PulStar.

With that being said, here are some of the new features you will get to experience with the new PulStar app.

What You Can Expect From the PulStar App

Receiving feedback from Doctors was essential in the success of the launch of the new PulStar app and we are excited for you to experience these features in your practice. Here is what you can expect with the new app:

• Advanced preferences:  The new app includes a variety of new settings and customization options including voice preferences, display colors, text size, clinic information, and customization for printouts, PDFs and emails.
• PulStar access from anywhere: With SaaS products, you can access patient information from wherever as long as you have an internet connection and access to the PulStar app. This is perfect for house calls or on-the-go patient calls. You can also load the PulStar App on multiple computers for the same 1 low monthly fee.
• Ipad compatible: Use an iPad to add new patients or access previous visit information to print or email.  You can download the iPad companion app here.
• Improved graphics: Our app features the highest quality graphics allowing you the clearest view of the patient’s issues.  We take full advantage of the High Definition and Retina displays available today.
• Full spinal view & combined segments: Jump through segments seamlessly. We’ve combined the full and segmental screen into one section. Once a session begins, you don’t have to press the button to move to the next spinal region so you can continue the analysis through the full spine.  But if you need to get to a specific segment of the spine to re-analyze, you still have that option. You even have the option of skipping vertebrae in the analysis section!
• Enhanced Patient Views: Once the visit is complete, a review is populated, and you have the option to compare any previous visits with the current pre and post-visit to visualize the change over multiple visits or even from their first visit at your office.
• Enhanced Patient Education: Print the review featuring the selected previous visit and current pre and post-visit for the patient. You can also email it the visit and previous visit record to the patient via a HIPPA-compliant, secure email system.
• Added ways to share the visits: Options to print not only today’s visit but a range of visits. Or save those visits to a PDF to add to your notes or send along to the patient’s Primary Care Provider for documentation.
• Full compatibility with Intel and the new Apple M1 Processor:  Get all the speed and innovation Apple has to offer through their new state-of-the-art M1 processor chip.  Having the app on the app store means it’s easy for our team to continue to innovate along side Apple’s brilliant team so your software is always taking full advantage of the best hardware on the market. And you get the latest version as soon as it’s updated in the Apple App Store.

See what our early adopters have to say about the new app

First and Foremost I have to say thank you for the new app.  At first I was reluctant to change my software and pay another fee?, after all I have been using the Pulstar for approximately 5 years and loving it.  Why change now?

The app is so much faster and efficient overall it saves me so much time.  I have only been using it for 2 days now, but I am starting to love it too, even more than the old software.  I am learning how to use it better.  

Also I must say the “new” Pulstar (software) is working incredibly better than before.  The results I saw before were incredible and amazing, now I’m starting to see even more improvement and faster healing of my patients.  Their muscles are improving much more than before.  The adjustments seem to work better.

I usually adjust my patient sitting, for stability and prone adjusting was more challenging to get amazing results like sitting up.  I noticed that my new Pulstar was working so well, even laying prone now was more effective than ever before.  Patients are reacting more to the adjustments now, getting better faster.  Their post scans are so much better now.  

In fact the local decrease in stiffness reading – I usually only see an improvement of about 14% less stiffness.  Yesterday I received a local stiffness reduction of 39%, the highest decrease of muscle tightness that I have seen.  Now I fully expect to see even more results from my Pulstar as time goes on.  

Thank you again for the upgrade/improvment changes overall everything you are doing with the Pulstar.  I have to add, I am also thankful for your upbeat, friendly attitude every time that I call.

Thank you very much, 

Dr. Chaudhry DC, DABCT

Frequently Asked Questions

We are here to help you during this transition and are happy to answer any questions you may have about the process.

Over time won’t the subscription cost more than the previous flat rate fee?

This is a great question. With the subscription, you’ll be able to run the software on several computers for less than the flat rate price to upgrade all of the PulStar computers in your office.  You’ll also receive maintenance and feature updates as they happen. You can help make the PulStar even better as we continue to develop new features and enhancements. 

How much does the subscription cost?

The new subscription will cost a low monthly fee of $49.99 per month or save $100.00 by purchasing an annual subscription of 499.99!

When will the app become available?

The app is available for download on the Apple store. Download the PulStar App Today.

If I have already purchased the software do I still need to purchase the subscription?

Even if you have recently purchased your new PulStar system with the Differential Compliance software pre-installed, this upgrade will take your system to a new level of ease of use and patient education.  The current Differential Compliance software will no longer receive updates after the next major macOS update. So, if you choose not to update to the new app based version, your software may eventually become incompatible with future macOS versions. However, updating today is not a requirement.

Can I access the patient files I have?

You can import the patient information you already have, including their custom force levels and settings.  You will not be able to import the previous visit data.  We recommend keeping the current Differential Compliance Software installed, in case you need to access older visits.

In Conclusion…

The PulStar instruments add the power of computer-precision, multiple impulse therapy to your healing hands. You and your patient will be able to clearly see the areas of spinal stiffness and then see the effects of the PulStar adjustment.  Now with the introduction of the PulStar app, experience enhanced patient care, mobility, and visualized instrument adjusting like never before.

Download the PulStar App Today and begin your monthly subscription of $49.99/month or $499.99/year.

The post The New PulStar App: What This Means For Software Users appeared first on The PulStar.

Dr. Blomerth completed this video testimonial as part of our Free Repairs for Life program. If you are a PulStar doctor, learn more about how you can participate.

The post “The PulStar has extended my practice life” appeared first on The PulStar.

The post Removing “The Fear of Referral” appeared first on The PulStar.

We recently heard from one of our PulStar doctors, Dr. James Maggio, about how he trained his associate—in under four weeks (more on how he did that below), and he reports that he’s very happy he made the move. So we decided to investigate the matter further.

Obviously, if your profit margins are tight and you’re worrying about covering your overhead costs, an associate may not be the right choice. Some chiropractors also just prefer to practice solo.

So why hire an associate? Here are four reasons.

• Work/ Life Balance– Dr. Maggio wanted to take Friday and Saturday time away from his practice in Virginia Beach, to spend more time with his family. He feels this even more so after the pandemic—state lockdown orders have caused many busy people to realize how much they were missing out on. Luckily, Dr. Maggio trained his associate in January 2020, before the crisis, and now he’s grateful to have the help as the world reopens and his schedule is starting to book up again.

• Profitability– According to Dr. Noel Lloyd, founder of Five Star Management, if you’re so busy that you exceed 80 percent capacity, it’s a good indicator that you may need help. Generally, we find that strong chiropractic practices see about 140 patients per week.
  Now where this falls apart is if you’re busy because you aren’t maximizing efficiency. But if you’re efficient, and your books are full, bringing on an associate could actually help generate more profit.

“I knew I had to go up 20 visits to cover the overhead costs of bringing my part-time associate on, but he’s now averaging almost 42 visits.”

-Dr. Maggio

• Marketability– Adding an associate who will build up his or her own business at your practice will essentially double your own marketing efforts. Anyone they bring in to your practice is another word-of-mouth generator, helping to bring more patients to your door.
• Flexibility– The American Chiropractic Association (ACA) recommends that chiropractors consult with attorneys and implement associate contracts. But the beauty of it is that you can construct a contract to best fit the needs of your practice. You decide on hours, benefits, salaries and more.

How do I bring on an associate?

The ACA offers a number of resources and suggestions for chiropractors who are onboarding an associate, including: salary studies, mediation resources and training tips.

Dr. Lloyd, introduced above, estimates that 80% of the time that associate hiring problems develop, it’s because the clinic director doesn’t know how to develop another chiropractor.

But according to Dr. Maggio, what made training and increased productivity so easy for him and his associate was the PulStar.

“The PulStar is the reason I have been so successful in training my new doctor. He was a recent graduate from Palmer College. But the PulStar is so user-friendly and uses such precision, that once you put someone through the established PulStar protocols, your associates can offer the exact same adjustment and experience that your patients are used to.”

Dr. Maggio

After training his associate in under four weeks, Dr. Maggio has been able to completely cover his overhead costs, and he’s now reaping the benefits of having additional help. Dr. Maggio is now moving into other phases of associate training—like teaching his associate to increase the volume of new patients in the practice.

If you’d like to get an idea of how the PulStar’s repeatability could help you train an associate, check out our short demonstration videos below.

The post The Chiropractic Associate Advantage appeared first on The PulStar.

In this second installment, we’ve compiled some of the best tips and ideas we received. We hope this will help, as business starts to bounce back.

Out of the four PulStar chiropractors we talked to, some saw lower patient volume, and one continues to operate at maximum capacity. The Chiropractors we interviewed would like to remain anonymous, but here are some details about where they are from:

• Resort Town: Was not hit hard by the virus, yet this DC’s business was down 40-50% in April, and it is only just returning to full strength.

• East Coast: Experienced healthy new patient growth through the pandemic, but overall patient load is down 35%.

• Midwest: Took a small hit in March and April, but is back to full speed.

• West: Was one of the least-affected states, so his business was also not affected much

Have you noticed people returning from isolation?

“Some older fearful patients have come out of isolation, but we expect to see more as the restrictions are lifted. Most of my patients are disgusted with the restrictions and the politics associated with them.”
-Midwest

“We’re finally back to decent patient volume, but unemployment has gotten very severe. Perhaps we’re seeing new patients who come directly to the chiropractor, skipping the exposure of the visit, and the payment, for a MD referral?”
-Resort Town

What were your thoughts on being considered an “essential worker?”

“There was this big fear of overloaded hospitals, so we thought we could do our part to keep patients out of hospitals, and help reduce patient stress. But many of our patients didn’t realize we were allowed to stay open, so we had to make some calls to let them know” -Resort Town

What are your concerns about practicing going forward?

“There may be a legal issue that could come from going too far for safety. I’ve asked myself, if we turn away a patient who sneezes (but not because of COVID-19) do we open ourselves up for law suits?”
-East Coast

“We have two problems: 1) Infection and 2) Fear. And right now fear is winning out. We have to do something to change that, not just for our own patients, but everyone.” -Resort Town

How are you ensuring your patients feel safe?

“In addition to constant cleaning and disinfecting, we have installed an ozone machine in our 14×26 adjusting room. We have it facing toward the patient chairs, which are spaced 6 feet apart … you can also wait in your car if you want to, and our staff will come and get you when they are ready.”
-Midwest

“We created a handout that lists all the ways to kill the virus. Some of the items make the patients more comfortable about how we practice, but other items were included to help them keep the virus out of their homes.” -Resort Town

Are you wearing masks?

“We wear masks and use disinfectant, because we have noticed that it makes everyone feel more comfortable, including the staff.” -Resort Town

“They aren’t required in [my state], but we wear them. Patients seem to appreciate when we do.” -East Coast

Is it useful to have a PulStar during COVID-19?

“It’s useful to have a PulStar in general. We once used a different multipe impulse therapy device. But we came back from lunch one day, and it had died. We called them, but they wouldn’t even talk about overnighting us a new instrument. We’d be shut down without one … so we moved to the PulStar. Sense technology got us a trial unit right away, and we immediately found that the PulStar has more efficient force, was quieter and our patients commented that the impulses were more pleasant to receive.” -West

“The PulStar has helped us keep up with the increased volume, now that the world is returning to normal.” –Resort Town

“The Pulstar is very easy to clean. You just wipe the pad down, swipe the tips with an alcohol pad and move on to the next person. Or they can just sit in a chair. Hygienically, the instrument is a lot better. You’re still touching the patient, but the logistics of patient placement are much better.” -East Coast

So what does this mean for your practice?

After talking to these PulStar Chiropractors, we learned that there are many different ways to assure your patents that your practice is safe. It doesn’t matter what you do, you simply have to demonstrate it.

Also, now seems to be a unique time to attract new patients. Patients who are either laid off or are working from home now seem to be doing more things around the home. Many of our doctors are seeing new first time patients perhaps because potential patients have more time to visit a chiropractor; and, perhaps because they’ve overdone it on weekend projects that stretch into the week, and now have need of chiropractic care; and, perhaps because they may want to reduce the exposure and cost of doctor visits, and are choosing chiropractic over other doctor options.

Finally, we learned that each state and region is different. And the places that were least affected by the virus aren’t necessarily the same places where chiropractors are thriving. It all depends on the political climate of your area and the extent to which the virus has taken hold.

The post Chiropractors Practicing Through the Pandemic Part 2 appeared first on The PulStar.

In this first installment, we talked to an anonymous PulStar doctor. He is also a PulStar certified trainer with a passion for all things chiropractic, including practice marketing.

This chiropractor’s business is down a bit, but the doctor has had no layoffs, and is now seeing his business showing signs of coming back to previous levels.
Read more to see that passing through the pandemic has involved:

• Repurposing plastic gas pump mittens

• Wondering if being too safe can bring law suits

• Suggesting that open concept chiropractic offices may become a thing of the past

How has the pandemic affected your practice so far?

“My state has been ranked among states with the lowest per capita testing throughout the pandemic. The state has a May 15 start date for Phase 1 of reopening, that will allow a number of non-essential businesses to open back up. We’re around 30-35 percent lower than normal in April, but new patient numbers are still exactly where they were.

Our new patient’s biggest challenges are going home and overdoing yard work. Or sitting and doing desk work, messing up their backs at their dining room tables and stuff like that.

But our recurring maintenance care patient load is down, probably because most senior citizens haven’t left their houses. Luckily, we haven’t had to lay anyone off. We’re still above water. And, May is bringing a slow comeback.”

What have you done in your office to help keep patients at ease?

“We focused on having a safer environment in the office. Once we get that accomplished, it’s normal daily work.

We started doing things a week before they started the federal guidelines. The first thing we did was to stop using the prone or standup adjustment positions. We just started patients sitting so that their face wasn’t where everyone else’s face was. We also took away our iPads for check-in in the waiting room and started having new patients do consultations over the phone, instead of in the office. We actually had patients doing a lot more over the phone, including scheduling and payments.

We also got natural cleaning supplies that are soap-based to clean the therapy chair or the stand-up padding. We clean the PulStar tips with alcohol swab, and we got a big plexiglass divider for the front desk.

Now that the restrictions are easing up, we’ve gone back to the stand-up PulStar unit. We clean the spot where patients rest their heads extensively between each appointment. We’ve reintroduced the iPads for check-in.”

I ordered these disposable mittens, like the ones you see at gas stations, that patients can use on the iPads while checking in.

“We’re still doing consultations over the phone, and taking staff temperatures every day. Even though it’s not required, we’re wearing masks. We’ll do it this way until we reach our state’s Phase 2, at a minimum. There are no guidelines for anybody, so we’re just trying to keep people safe.”

Still, there may be a legal issue that could come from going too far for safety. I’ve asked myself, if we turn away a patient who sneezes (but not because of COVID-19) do we open ourselves up for law suits?

How do you think the chiropractic industry and the world in general will be as we return to normal?

“The people who have been locked up will be anxious. I expect we’ll be cleaning constantly … Every time a patient comes in, we’re trying to clean every single thing they come in contact with, and that’s not going to change any time soon.”

Open Concept” Chiropractic offices may be a thing of the past. Patients are really valuing the social distancing that comes with separate exam rooms.

“My staff and myself are also prepared to be patient with people being anxious and grumpy. I feel, as people are realizing everything takes longer—you wait in line to get groceries, it takes longer to get a cup of coffee at Starbucks, stuff like that—they are going to be grumpy.

But do I see business exploding? I don’t think it’s going to happen where Friday they ease the restrictions and Monday, we’re overloaded or anything like that. If someone is going to start going back to work, their life is going to get a lot more complicated. When people physically start going back to work, numbers won’t jump dramatically because they won’t have time.

I could see how, in 4-6 weeks, numbers might go up quite a bit, as people readjust.”

Is it useful to have a PulStar during COVID-19?

“It definitely helps. If you are a manual practice, you almost have to have every person laying face-down on the same table. That’s something I wouldn’t want to do as a patient. Because those normal adjusting tables have those dips where your nose goes in, and they’re not the easiest to clean.

The Pulstar is very easy to clean. You just wipe the pad down, swipe the tips with an alcohol pad and move on to the next person. Or they can just sit in a chair. Hygienically, the instrument is a lot better. You’re still touching the patient, but the logistics of patient placement are much better.”

The post Chiropractors Practicing Through the Pandemic Part 1 appeared first on The PulStar.

You can take a peak at some of these stories here, but you will notice a couple common themes from our PulStar practitioners.

1. Streamlined Processes
   In addition to the PulStar software’s marketing tools, the PulStar system records the forces applied to each patient at each vertebra adjusted, providing a computer record that can greatly reduce malpractice risk.
2. Protection from Injury
   The chiropractic profession has a relatively high rate of physical disability, due to the repetitive strain injuries suffered by its doctors. The PulStar’s precise computer-assisted adjusting system saves doctors from practice injuries and enables a longer practice life.
3. Versatility of Instrument
   Gentle but precise techniques open doors to patients you didn’t even know you were missing. Point mode for soft tissue work where the rate goes from 4 impulses per second and sweeps up to 90 and back down. Myofascial mode where you can keep the rate from 30 to 50 impulses per second to work along or across muscle fibers or with the extremities.
4. Increased Patient Satisfaction
   When a patient is in pain, they want to get better as quickly as possible. PulStar doctors are finding that, thanks to the effectiveness of the PulStar, they are seeing an increase in patient retention and loyalty and referrals.

Want to hear more? Watch a 4-minute video from Christian Evans, Sense Technology President.

And it’s not going unnoticed…

Technology in the chiropractic industry has been slower to catch on than in other medical fields. But now, leaders in chiropractic education like Palmer College have integrated the PulStar into their Technique curriculum. They’re introducing the PulStar to the students who will become the future of the chiropractic industry. This comes on the heels of a series of randomized control trials and other clinical studies performed recently that overwhelmingly support the effectiveness of the PulStar for various conditions. For more information on the PulStar’s clinical studies, download this research bundle.

The post PulStar Chiropractic Benefits: Enhancing Practice Efficiency appeared first on The PulStar.

Here are three PulStar upgrades that will literally make more impact with your patients, and perhaps open the doors to patients you didn’t even know you were missing. You can likely get full purchase price tax deductions for year-end upgrade purchases.
–Christian Evans, president of Sense Technology  

Touchscreen and software upgrade

If you’ve had the computer system with your PulStar for more than 5-years it’s time to think about upgrading.

See the 1:37 minute video showing new touch-screen available as an upgrade or as part of the new Full Suite PulStar system.

View pre and post adjustments

One of the keys to the PulStar is that both patient and doctor can see before and after picture of pre and post adjustments. Use the new huge 27 inch touchscreen to make an even bigger impact. The beautiful thing is that the touch screen and computer are separate from the PulStar so we can trade out systems in a plug and play upgrade.

Impulse head upgrade

The impulse head is the heart of the PulStar system and our latest version has several significant improvements.

See the 3:57 video to see how you can get better results for your patients and a new 3-year hardware warranty that includes loaners in case of any repair needs.

Please read this testimonial from Dr. Milo Wilcox, Salina, KS

“THANK YOU for the new head and the great customer service. I called you after 5 p.m. on Thursday and had the new head and the computer program update by 10:30 a.m. Friday. The new head is an amazing improvement. Virtually ALL my regular patients feel the difference. It feels more intense, and it delivers better results, in my opinion. I will update my other PulStar head after our income increases. Thank your dad for me for his continuing efforts to improve the PulStar and our service to sick and suffering patients. We sure have and “unfair” advantage over our peers. I just turned 78 in April, and I still practice FULL TIME, 40 hours/week in the office. The main reason is because I can, and I love what I do with the amazing PulStar results.”

If you want to upgrade you’ll have the same force output with less energy created from the impulse head itself, but your patients will feel more impact and get better results.

Soft tissue tips

The PulStar has some great adjusting options for soft tissue that works best with specially designed tips.

Watch the 3:36 minute video on soft tissue tips for use on trigger points or with the extremities or larger muscle groups.

Analysis and adjustment of spine, plus treatment of soft tissue and extremities

Gentle but precise techniques open doors to patients you didn’t even know you were missing. Point mode for soft tissue work where the rate goes from 4 impulses per second and sweeps up to 90 and back down. Myofascial mode where you can keep the rate from 30 to 50 impulses per second to work along or across muscle fibers or with the extremities. Get a set of 4 tips or purchase individual tips for your PulStar.

PulStar now incorporated into the curriculum at Palmer College

The leaders in Chiropractic education like Palmer College have integrated the PulStar into their Technique curriculum. They’re introducing the PulStar to the students who will become the future of the chiropractic industry.

Clinical trials prove effectiveness

All this comes on the heels of a series of randomized control trials and other clinical studies performed recently that overwhelmingly support the effectiveness of the PulStar for various conditions. Download the research bundle for more information—or, if you are a PulStar DC, use it to show your patients that you are using evidence-based chiropractic.

The post Available PulStar upgrades demonstrate versatility of instrument appeared first on The PulStar.